Great marketing strategy has always required deep measurement expertise to uncover the 'why' behind performance shifts and strategic agility to execute the 'how.' To streamline this workflow and expedite the path to business growth, Google has announced new artificial intelligence and agentic experiences across Google Ads and Google Analytics.
Announced by Josh Moser, Senior Director of Product Management at Google, these new agentic capabilities are built with Gemini and expand upon Ask Advisor—the in-product AI agent embedded across Google's marketing platforms. These tools are designed to amplify marketer expertise, helping teams uncover actionable insights faster while staying firmly in control of campaign strategy.
1. Spot Opportunities Faster with Homepage AI Overviews
For analyst teams, staying on top of performance fluctuations as they happen is vital. Google Analytics now features AI Overviews at the top of the homepage, delivering instant summaries of key changes since your last login—ranging from seasonal sales peaks to unexpected traffic shifts.
When a specific data card catches your attention, a single click transfers that context directly into Ask Advisor for deeper analysis. Marketers can also opt into mobile or email notifications to receive these smart summaries at their preferred frequency.
Similarly, the Google Ads homepage has been revamped with personalized, AI-powered insight cards. Marketers can type custom questions into the prompt box above the cards to explore competitor impression share impacts or discover actionable recommendations tailored to their business.
AI Overviews and personalized insight cards on the Google Analytics and Google Ads homepages.
2. Become a Data Expert with Visual Reporting & Dashboards
Evaluating campaign performance should be intuitive and straightforward. With the new Dashboards feature in Google Ads (coming soon to Google Analytics), marketers can transform raw data into clear, visual charts using simple text prompts.
Each automatically generated report includes a real-time summary explaining the 'why' behind performance data, making it easier to present findings or build a compelling case for new campaign investments.
Transforming raw marketing data into visual dashboards with natural language prompts.
3. Benchmark Your Success Against Similar Businesses
Identifying growth opportunities requires a clear view of competitive positioning. In Google Analytics, Ask Advisor now includes a new benchmarking feature that compares your campaign results against anonymized averages from similar businesses.
This capability enables marketing teams to pinpoint areas where they lag behind or outperform industry benchmarks, allowing for confident strategy refinement.
Comparing campaign performance against anonymized peer benchmarks inside Ask Advisor.
Industry Feedback & Availability
“Ask Advisor has become my go-to for a directional check on paid media performance… That speed matters because it gives me time to dig deeper and make shifts that improve performance sooner.”
— Kevin Marshall, Paid Media Director at Gardyn
Built with Gemini, these new agentic solutions are currently available in beta for English language accounts. Log in to your Google Ads and Google Analytics accounts today to explore these new features.
Source: https://blog.google/products/ads-commerce/google-ads-analytics-ai-updates/
